What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 16Apr24-V

Iro Zamia Tweed Jacket

Apr 13

Apr 13 Iro Zamia Tweed Jacket

Crown Princess Victoria, Outerwear

Vesna W Denni Twist Blouse in Ivory Silk

Mar 22

Mar 22 Vesna W Denni Twist Blouse in Ivory Silk

Crown Princess Victoria, Tops

Kreuger Jewellery Amiral Oval Pearl Earrings

Sep 17

Sep 17 Kreuger Jewellery Amiral Oval Pearl Earrings

Crown Princess Victoria, Accessories, Earrings