What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 16Dec12

Pale Cloud Aida Coat

Aug 22

Aug 22 Pale Cloud Aida Coat

Lady Louise Windsor, Princess Isabella, Outerwear

Christian Louboutin Big Dorcet 120 Heels in Black

Feb 12

Feb 12 Christian Louboutin Big Dorcet 120 Heels in Black

Zara Phillips, Shoes

Matthew Williamson Embroidered Cocktail Dress

Apr 21

Apr 21 Matthew Williamson Embroidered Cocktail Dress

Zara Phillips, Dresses

Sep 1

Sep 1 Anya Hindmarch Valorie Clutch in Metallic

Crown Princess Victoria, Bags, Zara Phillips