What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Singaporean State Visit to Sweden - Day 2

October 20, 2026

Singaporean State Visit to Sweden - Day 2

October 20, 2026

On Tuesday, the President and First Lady of Singapore spent their second day in Sweden.

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October 20, 2026

Latest Find

Featured

Marzio Knee-High Boots in Brown Suede

Crown Princess Victoria, Shoes

Marzio Knee-High Boots in Brown Suede

Crown Princess Victoria, Shoes

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Crown Princess Victoria, Shoes

All tagged 16Feb14

Natan Two-Tone Dress

Oct 9

Oct 9 Natan Two-Tone Dress

Queen Mathilde, Dresses, Queen Maxima

H&M x SWE Knit Pullover

Feb 13

Feb 13 H&M x SWE Knit Pullover

Queen Silvia, Tops

Chanel High Neck Wool Coat

Apr 21

Apr 21 Chanel High Neck Wool Coat

Princess Astrid, Outerwear

Penfield Chinook Packable Tech Down Jacket in Navy/Red

Nov 2

Nov 2 Penfield Chinook Packable Tech Down Jacket in Navy/Red

Zara Phillips, Outerwear

Barts Jasmin Beanie in Heather Grey

May 18

May 18 Barts Jasmin Beanie in Heather Grey

Zara Phillips, Hats