What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Featured

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 16Jun14

Feb 14

Feb 14 Zara V-Neck Floral Printed Blouse

Heaven

Princess Marie, Tops

May 4

May 4 Lock & Co Sweet Delight Hat

Polka Popp

Duchess of Cambridge, Hats

Dec 27

Dec 27 Etui Bags Textured Leather Clutch in Blue

Heaven

Princess Marie, Bags

Dec 26

Dec 26 LK Bennett Harley Pumps in Leather Sand

Sarah Williams

Countess of Wessex, Shoes

Dec 6

Dec 6 COS Layered Mesh Dress

Polka Popp

Princess Beatrice, Outerwear

May 30

May 30 Paul Mitchell Flat Clutch

Sarah Williams

Countess of Wessex, Bags

May 11

May 11 Tod's Zeppa Wedge Pumps in Navy Leather

Heaven

Princess Marie, Shoes

May 1

May 1 Hugo Boss Fall 2013 Trousers in Onyx Fantasy

Heaven

Crown Princess Mary, Bottoms

Jul 4

Jul 4 Jimmy Choo Gilbert Pumps in Nude Leather

Sarah Williams

Duchess of Cambridge, Shoes

Jun 27

Jun 27 LK Bennett Natalie Clutch

Sarah Williams

Duchess of Cambridge, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 14 Zara V-Neck Floral Printed Blouse

May 4 Lock & Co Sweet Delight Hat

Dec 27 Etui Bags Textured Leather Clutch in Blue

Dec 26 LK Bennett Harley Pumps in Leather Sand

Dec 6 COS Layered Mesh Dress

May 30 Paul Mitchell Flat Clutch

May 11 Tod's Zeppa Wedge Pumps in Navy Leather

May 1 Hugo Boss Fall 2013 Trousers in Onyx Fantasy

Jul 4 Jimmy Choo Gilbert Pumps in Nude Leather

Jun 27 LK Bennett Natalie Clutch

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