What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Information Council

Mar 25, 2026

King Carl Gustaf and Crown Princess Victoria attend Information Council

Mar 25, 2026

Mar 25, 2026

Latest Find

Featured

Apostrophe Velvet Flared Pleated Trousers

Queen Sonja, Bottoms

Apostrophe Velvet Flared Pleated Trousers

Queen Sonja, Bottoms

Queen Sonja, Bottoms

All tagged 16Mar26-V

Susan Szatmary Mini Pyramides Bag in Grey with Studs

Aug 27

Aug 27 Susan Szatmary Mini Pyramides Bag in Grey with Studs

Crown Princess Victoria, Bags

Gianvito Rossi Gianvito 85 Pumps in Navy Suede

Nov 12

Nov 12 Gianvito Rossi Gianvito 85 Pumps in Navy Suede

Duchess of Cambridge, Shoes, Crown Princess Victoria

Mayla Cleo Boucle Jacket in Silver

Nov 13

Nov 13 Mayla Cleo Boucle Jacket in Silver

Crown Princess Victoria, Outerwear