What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Information Council

Mar 25, 2026

King Carl Gustaf and Crown Princess Victoria attend Information Council

Mar 25, 2026

Mar 25, 2026

Latest Find

Featured

Apostrophe Velvet Flared Pleated Trousers

Queen Sonja, Bottoms

Apostrophe Velvet Flared Pleated Trousers

Queen Sonja, Bottoms

Queen Sonja, Bottoms

All tagged 16Mar26-V1

Susan Szatmary Mini Pyramides Bag in Grey with Studs

Aug 27

Aug 27 Susan Szatmary Mini Pyramides Bag in Grey with Studs

Crown Princess Victoria, Bags

Falconeri Silk Blouse with Small Collar in Light Sky Blue

Jun 14

Jun 14 Falconeri Silk Blouse with Small Collar in Light Sky Blue

Crown Princess Victoria, Tops

Iro Zamia Tweed Jacket

Apr 13

Apr 13 Iro Zamia Tweed Jacket

Crown Princess Victoria, Outerwear

Valentino Garavani Rockstud 105 Textured-Leather Espadrille Wedge Sandals

Jul 14

Jul 14 Valentino Garavani Rockstud 105 Textured-Leather Espadrille Wedge Sandals

Crown Princess Victoria, Shoes, Princess Madeleine