What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 16Sept23-Est

By Malina Francesca Dress in Floral Pistachio

Sep 8

Sep 8 By Malina Francesca Dress in Floral Pistachio

Princess Estelle, Dresses

Gallucci Quilted Ballet Flats

Jul 14

Jul 14 Gallucci Quilted Ballet Flats

Princess Estelle, Shoes, Princess Leonore

Red Valentino Rock Ruffles Clutch Bag

Aug 14

Aug 14 Red Valentino Rock Ruffles Clutch Bag

Crown Princess Victoria, Bags, Princess Estelle