What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

August 22, 2026

Latest Find

Featured

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

All tagged 17Aug19

Nov 9

Nov 9 Hale Bob Siria Wrap Maxi Dress

Heaven

Princess Märtha Louise, Dresses

Mar 26

Mar 26 Becksöndergaard Vikke Scarf

Sarah Williams

Princess Sofia, Accessories

Apr 18

Apr 18 James Perse Mixed Media Jersey Pants in Talc

Heaven

Meghan Markle, Bottoms

Aug 21

Aug 21 Jill Stuart Oumie Gown

Sarah Williams

Princess Märtha Louise, Gowns

Aug 18

Aug 18 Gugguu Cap in Light Blue

Sarah Williams

Hats, Prince Gabriel

Aug 17

Aug 17 Polarn O. Pyret Waterproof Bib Shell Pants

Sarah Williams

Bottoms, Prince Alexander

Aug 17

Aug 17 Tretorn Eva Wellies

Sarah Williams

Princess Sofia, Shoes

Aug 17

Aug 17 Mikk-Line Rain Coveralls in Indigo

Sarah Williams

Prince Gabriel, Bottoms

Aug 17

Aug 17 Mikk-Line Rain Jacket in Indigo

Sarah Williams

Outerwear, Prince Gabriel

Aug 17

Aug 17 Kavat Gimo WP Boots in Yellow

Sarah Williams

Shoes, Prince Alexander

Aug 17

Aug 17 Viking Jolly Rubber Boots in Red

Sarah Williams

Prince Gabriel, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 9 Hale Bob Siria Wrap Maxi Dress

Mar 26 Becksöndergaard Vikke Scarf

Apr 18 James Perse Mixed Media Jersey Pants in Talc

Aug 21 Jill Stuart Oumie Gown

Aug 18 Gugguu Cap in Light Blue

Aug 17 Polarn O. Pyret Waterproof Bib Shell Pants

Aug 17 Tretorn Eva Wellies

Aug 17 Mikk-Line Rain Coveralls in Indigo

Aug 17 Mikk-Line Rain Jacket in Indigo

Aug 17 Kavat Gimo WP Boots in Yellow

Aug 17 Viking Jolly Rubber Boots in Red

Follow Us

About Us

Blog

Recently Added

Shop