What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Dec14

Tommy Hilfiger Arlington Flower Dress

Oct 20

Oct 20 Tommy Hilfiger Arlington Flower Dress

Princess Elisabeth, Dresses

Ann-Sofie Back Zip Coat

Dec 30

Dec 30 Ann-Sofie Back Zip Coat

Crown Princess Victoria, Outerwear

H&M Textured A-Line Skirt in Black

Jan 4

Jan 4 H&M Textured A-Line Skirt in Black

Princess Beatrice, Bottoms

Acne Studios Nova Flower Pumps

Sep 15

Sep 15 Acne Studios Nova Flower Pumps

Crown Princess Victoria, Shoes

Mappin & Webb Fortune Drop Necklace

Jul 1

Jul 1 Mappin & Webb Fortune Drop Necklace

Duchess of Cambridge, Accessories, Necklace