What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Feb20

Baumgarten di Marco Raw Cut Diamond Double Necklace

Nov 11

Nov 11 Baumgarten di Marco Raw Cut Diamond Double Necklace

Crown Princess Victoria, Accessories, Necklace

Bonpoint Embroidered Flower Cardigan

Feb 18

Feb 18 Bonpoint Embroidered Flower Cardigan

Princess Estelle, Outerwear

COS Draped Neck Ribbed Wool Dress

Feb 17

Feb 17 COS Draped Neck Ribbed Wool Dress

Queen Letizia, Dresses

Burberry Ruffle Leather Waist Belt in Black

Jan 18

Jan 18 Burberry Ruffle Leather Waist Belt in Black

Queen Letizia, Accessories

Steve Madden Dominique Boots in Black Suede

Dec 12

Dec 12 Steve Madden Dominique Boots in Black Suede

Queen Letizia, Shoes

Gianvito Rossi Pointy Leather Booties

Sep 8

Sep 8 Gianvito Rossi Pointy Leather Booties

Crown Princess Victoria, Shoes

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia