What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Silvia celebrates Ecpat Sweden's 30th anniversary

November 12, 2026

Queen Silvia celebrates Ecpat Sweden's 30th anniversary

November 12, 2026

On Thursday, Queen Silvia celebrated the 30th anniversary of the children's rights organization Ecpat Sweden.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 17Jan08

Yanes Butterfly Diamond Earrings

Sep 21

Sep 21 Yanes Butterfly Diamond Earrings

Queen Letizia, Accessories, Earrings

Joseph Animal Print Silk Dress

Jul 3

Jul 3 Joseph Animal Print Silk Dress

Duchess of Cambridge, Dresses

Jul 3

Jul 3 Day Birger et Mikkelsen Brocade Coat in Black

Duchess of Cambridge, Outerwear