What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

Latest Find

Featured

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

All tagged 17Jan16

Jul 22

Jul 22 Zara Basic Stand Collar Coat

Heaven

Princess Stephanie, Outerwear

Apr 8

Apr 8 Prada Croc Embossed Flap Clutch in White

Heaven

Crown Princess Mette Marit, Bags

Jul 26

Jul 26 Valentino Asymmetric Neckline Knee Length Dress in White

Heaven

Crown Princess Mette Marit, Dresses

Nov 30

Nov 30 M2Malletier Amor Fati Bag in Black Leather

Polka Popp

Pauline Ducruet, Bags

Feb 18

Feb 18 Emilio Pucci Velvet Peplum Jacket

Sarah Williams

Outerwear, Queen Sonja

Jan 3

Jan 3 Gianvito Rossi Gianvito 85 Pumps in Black Patent Leather

Heaven

Crown Princess Mette Marit, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 22 Zara Basic Stand Collar Coat

Apr 8 Prada Croc Embossed Flap Clutch in White

Jul 26 Valentino Asymmetric Neckline Knee Length Dress in White

Nov 30 M2Malletier Amor Fati Bag in Black Leather

Feb 18 Emilio Pucci Velvet Peplum Jacket

Jan 3 Gianvito Rossi Gianvito 85 Pumps in Black Patent Leather

Follow Us

About Us

Blog

Recently Added

Shop