What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Saloni Gwen Dress in Lilia Trellis

Crown Princess Victoria, Dresses

Saloni Gwen Dress in Lilia Trellis

Crown Princess Victoria, Dresses

Read more →

Crown Princess Victoria, Dresses

All tagged 17Jun15

Gina Foster Violet Hat

Apr 10

Apr 10 Gina Foster Violet Hat

HGD Stéphanie, Hats

Hobbs Mayfair Clutch in Beige

Mar 24

Mar 24 Hobbs Mayfair Clutch in Beige

Autumn Phillips, Bags

Hobbs Floral-Print Sheath Dress

Mar 23

Mar 23 Hobbs Floral-Print Sheath Dress

Autumn Phillips, Dresses

Katherine Hooker Silk Jacket

Mar 23

Mar 23 Katherine Hooker Silk Jacket

Autumn Phillips, Outerwear

Jane Taylor London Moselle Hat in White

May 18

May 18 Jane Taylor London Moselle Hat in White

Countess of Wessex, Hats

Jimmy Choo Abel Pumps in Nude Patent Leather

Jan 17

Jan 17 Jimmy Choo Abel Pumps in Nude Patent Leather

Countess of Wessex, Shoes

Paule Ka Satin-Backed Crepe Jacket in White

Apr 23

Apr 23 Paule Ka Satin-Backed Crepe Jacket in White

HGD Stéphanie, Outerwear

Graff Yellow Diamond Pendants

Jan 13

Jan 13 Graff Yellow Diamond Pendants

Princess Charlene, Accessories, Earrings

Emilia Wickstead Irune Dress

Jan 9

Jan 9 Emilia Wickstead Irune Dress

Countess of Wessex, Dresses

Ralph Lauren Collection Silk Clifton Gown in White

Jan 5

Jan 5 Ralph Lauren Collection Silk Clifton Gown in White

Princess Charlene, Gowns

Hermes Initiale Ankle Strap Sandals in Nude Suede & Crystal

Dec 28

Dec 28 Hermes Initiale Ankle Strap Sandals in Nude Suede & Crystal

Princess Charlene, Shoes

Guglielmo Rotta Peep Toe Slingback Pumps in Navy Suede

May 7

May 7 Guglielmo Rotta Peep Toe Slingback Pumps in Navy Suede

Queen Maxima, Shoes

Muzungu Sisters Fique Mochila Bag in Chocolate

Aug 6

Aug 6 Muzungu Sisters Fique Mochila Bag in Chocolate

Tatiana Casiraghi, Bags