What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 17Jun15-Aut

Hobbs Mayfair Clutch in Beige

Mar 24

Mar 24 Hobbs Mayfair Clutch in Beige

Autumn Phillips, Bags

Hobbs Floral-Print Sheath Dress

Mar 23

Mar 23 Hobbs Floral-Print Sheath Dress

Autumn Phillips, Dresses

Katherine Hooker Silk Jacket

Mar 23

Mar 23 Katherine Hooker Silk Jacket

Autumn Phillips, Outerwear