What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Featured

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

All tagged 17Mar11

Aug 9

Aug 9 Emporio Armani Leather Flap Clutch

Heaven

Princess Charlene, Bags

Feb 11

Feb 11 Giorgio Armani Grey Jersey Blazer

Heaven

Princess Marie, Outerwear

Nov 14

Nov 14 Burberry Prorsum Buckled Suede Ankle Boots

Polka Popp

Zara Phillips, Shoes

Apr 22

Apr 22 Burberry Prorsum Natural Twill and Leather Double Breasted Coat

Sarah Williams

Zara Phillips, Outerwear

Jan 7

Jan 7 Akris Open Front Stand Collar Jacket in Cream

Heaven

Princess Charlene, Outerwear

Dec 8

Dec 8 By Malene Birger Bellisho Scarf

Sarah Williams

Crown Princess Victoria, Accessories

Sep 10

Sep 10 Chanel Comète Earrings

Heaven

Queen Letizia, Earrings, Accessories

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 9 Emporio Armani Leather Flap Clutch

Feb 11 Giorgio Armani Grey Jersey Blazer

Nov 14 Burberry Prorsum Buckled Suede Ankle Boots

Apr 22 Burberry Prorsum Natural Twill and Leather Double Breasted Coat

Jan 7 Akris Open Front Stand Collar Jacket in Cream

Dec 8 By Malene Birger Bellisho Scarf

Sep 10 Chanel Comète Earrings

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