What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 17Mar11

Emporio Armani Leather Flap Clutch

Aug 9

Aug 9 Emporio Armani Leather Flap Clutch

Princess Charlene, Bags

Giorgio Armani Grey Jersey Blazer

Feb 11

Feb 11 Giorgio Armani Grey Jersey Blazer

Princess Marie, Outerwear

Burberry Prorsum Buckled Suede Ankle Boots

Nov 14

Nov 14 Burberry Prorsum Buckled Suede Ankle Boots

Zara Phillips, Shoes

Burberry Prorsum Natural Twill and Leather Double Breasted Coat

Apr 22

Apr 22 Burberry Prorsum Natural Twill and Leather Double Breasted Coat

Zara Phillips, Outerwear

Akris Open Front Stand Collar Jacket in Cream

Jan 7

Jan 7 Akris Open Front Stand Collar Jacket in Cream

Princess Charlene, Outerwear

By Malene Birger Bellisho Scarf

Dec 8

Dec 8 By Malene Birger Bellisho Scarf

Crown Princess Victoria, Accessories

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories