What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 17Mar25-Soph

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Aquazzura Manzoni 85 Ankle Boots in Black Suede

Nov 5

Nov 5 Aquazzura Manzoni 85 Ankle Boots in Black Suede

Countess of Wessex, Shoes

Bally Belted Jacket In Navy Wool

Oct 1

Oct 1 Bally Belted Jacket In Navy Wool

Countess of Wessex, Outerwear

Alberta Ferretti High-Waisted Pleated Midi Skirt in Green

Nov 16

Nov 16 Alberta Ferretti High-Waisted Pleated Midi Skirt in Green

Countess of Wessex, Bottoms