What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

Latest Find

Featured

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 17Nov16

Jan 22

Jan 22 Claes Iversen FW15 Wool Trousers in Orange

Heaven

Queen Maxima, Bottoms

Dec 29

Dec 29 Reiss Alina Belt in Black

Polka Popp

Princess Beatrice, Accessories

Jul 17

Jul 17 Pretty Ballerinas Rosario Ballet Flats in Bordeaux Leather

Polka Popp

Princess Leonor, Shoes

Jul 16

Jul 16 Lunares en Mayo Wool Dress

Polka Popp

Infanta Sofia, Dresses

Mar 12

Mar 12 Magrit 18920 Platform Pumps in Teal Suede

Heaven

Queen Letizia, Shoes

Nov 9

Nov 9 Pili Carrera Flamingo-Print Dress

Polka Popp

Princess Ariane, Dresses

Jan 6

Jan 6 Akris Cashmere Double-Face Long Coat in White

Heaven

Princess Charlene, Outerwear

Dec 12

Dec 12 Ellery Beedee Midi Skirt

Sarah Williams

Countess of Wessex, Bottoms

Dec 9

Dec 9 Joseph Lisa Long Cashmere Wrap Coat in Blue

Heaven

Countess of Wessex, Outerwear

Nov 19

Nov 19 Jimmy Choo Romy 100 Pumps in Red Suede

Heaven

Princess Charlene, Shoes

Oct 29

Oct 29 Magrit Kares Clutch in Teal Suede

Heaven

Queen Letizia, Bags

Jun 29

Jun 29 TOUS Ruby and Emerald Earrings

Heaven

Queen Letizia, Accessories, Earrings

May 17

May 17 Prada Pointtoe Pumps in Brown Suede

Sarah Williams

Countess of Wessex, Shoes

Dec 27

Dec 27 Zara Printed Shirt with Cuff Links

Polka Popp

Lady Louise Windsor, Tops

Nov 12

Nov 12 Topshop Geometric Fit & Flare Knitted Dress

Polka Popp

Princess Beatrice, Dresses

Sep 10

Sep 10 Zara Buckled High Heel Shoes

Polka Popp

Princess Beatrice, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 22 Claes Iversen FW15 Wool Trousers in Orange

Dec 29 Reiss Alina Belt in Black

Jul 17 Pretty Ballerinas Rosario Ballet Flats in Bordeaux Leather

Jul 16 Lunares en Mayo Wool Dress

Mar 12 Magrit 18920 Platform Pumps in Teal Suede

Nov 9 Pili Carrera Flamingo-Print Dress

Jan 6 Akris Cashmere Double-Face Long Coat in White

Dec 12 Ellery Beedee Midi Skirt

Dec 9 Joseph Lisa Long Cashmere Wrap Coat in Blue

Nov 19 Jimmy Choo Romy 100 Pumps in Red Suede

Oct 29 Magrit Kares Clutch in Teal Suede

Jun 29 TOUS Ruby and Emerald Earrings

May 17 Prada Pointtoe Pumps in Brown Suede

Dec 27 Zara Printed Shirt with Cuff Links

Nov 12 Topshop Geometric Fit & Flare Knitted Dress

Sep 10 Zara Buckled High Heel Shoes

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