What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 17Nov18

Acne Studios Pistol Boots in Black Leather

Dec 25

Dec 25 Acne Studios Pistol Boots in Black Leather

Princess Ingrid-Alexandra, Shoes

Zara Handmade Coat

Sep 3

Sep 3 Zara Handmade Coat

Princess Ingrid-Alexandra, Outerwear

Maje Rockin Pleated Dress in Pink

Sep 20

Sep 20 Maje Rockin Pleated Dress in Pink

Princess Ingrid-Alexandra, Dresses