What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

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HGD Stéphanie, Hats

All tagged 17Sept24-Soph

Roxanne Assoulin Mini Swank Bracelet

Sep 25

Sep 25 Roxanne Assoulin Mini Swank Bracelet

Countess of Wessex, Accessories, Bracelet

Giambattista Valli Floral-Print Flared-Hem Midi Dress

Feb 23

Feb 23 Giambattista Valli Floral-Print Flared-Hem Midi Dress

Countess of Wessex, Dresses

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes