What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 18Apr24-Max1

Santesteban Caly Clutch

Apr 18

Apr 18 Santesteban Caly Clutch

Queen Maxima, Bags

Jan Taminiau Shoulder Bow Dress in Green Sequins

Apr 18

Apr 18 Jan Taminiau Shoulder Bow Dress in Green Sequins

Queen Maxima, Dresses

Patek Philippe Ellipse Lady Diamonds Watch

Jun 20

Jun 20 Patek Philippe Ellipse Lady Diamonds Watch

Queen Maxima, Accessories, Watches

Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Mar 24

Mar 24 Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Duchess of Cambridge, Shoes, Princess Eugenie, Crown Princess Victoria, Queen Maxima, Princess Beatrice