What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 18Dec10

Valentino HC Beige Pleat Waist Coat

Aug 9

Aug 9 Valentino HC Beige Pleat Waist Coat

Queen Sofia, Outerwear

Marc by Marc Jacobs Double-Breasted Wool-Blend Coat

Jan 10

Jan 10 Marc by Marc Jacobs Double-Breasted Wool-Blend Coat

Princess Beatrice, Outerwear

Mascaro Suede Ribbon Clutch

Dec 27

Dec 27 Mascaro Suede Ribbon Clutch

Duchess of Cambridge, Bags

Temperley London Titan Dress

Jul 2

Jul 2 Temperley London Titan Dress

Duchess of Cambridge, Dresses