What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 18Dec18-Eug

Neo Noir Pleated Midi Dress in Black

May 5

May 5 Neo Noir Pleated Midi Dress in Black

Princess Eugenie, Dresses

Gianvito Rossi Linda Pumps in Black Suede

Feb 27

Feb 27 Gianvito Rossi Linda Pumps in Black Suede

Princess Eugenie, Shoes

tde Mini Bucket Bag in Black Leather

Aug 6

Aug 6 tde Mini Bucket Bag in Black Leather

Princess Eugenie, Bags

Galvan London Sun Duster Coat in Red

Aug 5

Aug 5 Galvan London Sun Duster Coat in Red

Princess Beatrice, Princess Eugenie, Outerwear