What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 18Feb15

Cartier Ballon Bleu de Cartier Watch

Apr 29

Apr 29 Cartier Ballon Bleu de Cartier Watch

Duchess of Cambridge, Accessories, Watches

Tod's Zeppa Decollete Wedges in Beige Suede

Aug 21

Aug 21 Tod's Zeppa Decollete Wedges in Beige Suede

Crown Princess Mary, Shoes

Tissa Fontaneda Flavia Clutch in Red Nappa Bubbles

Jul 13

Jul 13 Tissa Fontaneda Flavia Clutch in Red Nappa Bubbles

Queen Letizia, Bags

Louise Grønlykke Quatrefoil Earrings

Feb 7

Feb 7 Louise Grønlykke Quatrefoil Earrings

Crown Princess Mary, Accessories, Earrings

Hugo Boss Cegina Coat in Black

Oct 31

Oct 31 Hugo Boss Cegina Coat in Black

Queen Letizia, Outerwear

Carolina Herrera Patent and Suede Pumps in Black

Jul 18

Jul 18 Carolina Herrera Patent and Suede Pumps in Black

Queen Letizia, Shoes

Bernadotte & Kylberg x A-One Blue Jacket

Dec 26

Dec 26 Bernadotte & Kylberg x A-One Blue Jacket

Outerwear, Princess Sofia

J Lindeberg Watson Ski Pants

Oct 5

Oct 5 J Lindeberg Watson Ski Pants

Crown Princess Victoria, Bottoms

Jimmy Choo Georgia Pumps in Navy Suede

Jul 4

Jul 4 Jimmy Choo Georgia Pumps in Navy Suede

Duchess of Cambridge, Shoes

Sportmax Gerbera Blue Wool Coat

Jun 28

Jun 28 Sportmax Gerbera Blue Wool Coat

Duchess of Cambridge, Outerwear

LK Bennett Frome Suede Clutch in Navy

Jun 27

Jun 27 LK Bennett Frome Suede Clutch in Navy

Duchess of Cambridge, Bags