What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

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Infanta Sofia, Bags

All tagged 18Jul23-Soph

Etro Ornamental Motifs Dress

Jul 18

Jul 18 Etro Ornamental Motifs Dress

Countess of Wessex, Dresses

Halcyon Days Hammered Torque Bangle in Gold & Amethyst

Mar 10

Mar 10 Halcyon Days Hammered Torque Bangle in Gold & Amethyst

Countess of Wessex, Bracelet, Accessories

Halcyon Days Hammered Torque Bangle in Gold & Pearl

Mar 10

Mar 10 Halcyon Days Hammered Torque Bangle in Gold & Pearl

Countess of Wessex, Accessories, Bracelet

Sophie Habsburg Cleo Clutch in Blue

Oct 6

Oct 6 Sophie Habsburg Cleo Clutch in Blue

Countess of Wessex, Bags

Jimmy Choo Romy 85 Pumps in Navy Suede

Oct 1

Oct 1 Jimmy Choo Romy 85 Pumps in Navy Suede

Princess Eugenie, Shoes, Countess of Wessex, Queen Mathilde