What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 18Jun24-A

Gucci Leather Slingback Pumps

Jun 18

Jun 18 Gucci Leather Slingback Pumps

Princess Astrid, Shoes

Marie Méro Short Bouclé Blazer in Ecru

Jun 18

Jun 18 Marie Méro Short Bouclé Blazer in Ecru

Princess Astrid, Outerwear

Marie Méro Loose-Fitting Shirt Dress in Beige Jacquard

Jun 18

Jun 18 Marie Méro Loose-Fitting Shirt Dress in Beige Jacquard

Princess Astrid, Dresses

Gucci Jackie 1961 Small Shoulder Bag

Oct 23

Oct 23 Gucci Jackie 1961 Small Shoulder Bag

Princess Astrid, Bags