What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 18Jun24-MM

Max Mara Palau Blazer

Jun 18

Jun 18 Max Mara Palau Blazer

Crown Princess Mette Marit, Outerwear

Chloé Layered Linen-Gauze and Twill Midi Dress

Aug 29

Aug 29 Chloé Layered Linen-Gauze and Twill Midi Dress

Crown Princess Mette Marit, Dresses