What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Queen Letizia, Bags, Princess Leonor

Massimo Dutti Nappa Leather Bag with Double Strap

Queen Letizia, Bags, Princess Leonor

All tagged 18Mar11

Feb 18

Feb 18 Valentino Plaid Suit Jacket with Fox Fur Trim

Sarah Williams

Crown Princess Marie Chantal, Outerwear

Feb 18

Feb 18 Valentino Plaid Suit Skirt

Sarah Williams

Bottoms, Crown Princess Marie Chantal

Apr 22

Apr 22 Burberry Prorsum Jersey Military Coat

Sarah Williams

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Feb 13

Feb 13 By Malene Birger Brizu Blouse

Sarah Williams

Crown Princess Victoria, Tops

Jun 9

Jun 9 Miu Miu Snakeskin Platform Pumps

Sarah Williams

Crown Princess Victoria, Shoes, Princess Madeleine, Zara Phillips

Mar 15

Mar 15 Prada Bowler Bag

Sarah Williams

Duchess of Cambridge, Bags

Jun 30

Jun 30 Ralph Lauren Green Hacking Jacket

Sarah Williams

Duchess of Cambridge, Outerwear

Jun 24

Jun 24 Anya Hindmarch Lautner Shoulder Bag in Black

Sarah Williams

Bags, Zara Phillips

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 18 Valentino Plaid Suit Jacket with Fox Fur Trim

Feb 18 Valentino Plaid Suit Skirt

Apr 22 Burberry Prorsum Jersey Military Coat

Feb 13 By Malene Birger Brizu Blouse

Jun 9 Miu Miu Snakeskin Platform Pumps

Mar 15 Prada Bowler Bag

Jun 30 Ralph Lauren Green Hacking Jacket

Jun 24 Anya Hindmarch Lautner Shoulder Bag in Black

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