What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 18May11

Diane von Furstenberg Jeanne Dress in Brambles

Jul 13

Jul 13 Diane von Furstenberg Jeanne Dress in Brambles

Queen Mathilde, Dresses

Hugo Boss Juicy Wool Blend Blazer in Black

Oct 31

Oct 31 Hugo Boss Juicy Wool Blend Blazer in Black

Queen Letizia, Outerwear

Hugo Boss Paper Bag Waist Skirt in Fuchsia

Oct 21

Oct 21 Hugo Boss Paper Bag Waist Skirt in Fuchsia

Queen Letizia, Bottoms

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories