What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

Read more →

October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 18May24-Soph

Sophie Habsburg Moneypenny Bag in Beige & Coral Raffia

May 18

May 18 Sophie Habsburg Moneypenny Bag in Beige & Coral Raffia

Countess of Wessex, Bags

Suzannah x Rachel Levy Adela Silk Tea Dress in Pansy Dots

Jun 22

Jun 22 Suzannah x Rachel Levy Adela Silk Tea Dress in Pansy Dots

Countess of Wessex, Dresses

Eleventy Single-Breasted Wool-Blend Blazer

May 18

May 18 Eleventy Single-Breasted Wool-Blend Blazer

Countess of Wessex, Outerwear