What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Prada Eyelet Detail Coat

Crown Princess Mette Marit, Outerwear

Prada Eyelet Detail Coat

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All tagged 18Oct24-Math

Natan Couture x Alicia Audrey Lexie Cashmere and Wool Cape in Reversible Navy/Grey

Nov 15

Nov 15 Natan Couture x Alicia Audrey Lexie Cashmere and Wool Cape in Reversible Navy/Grey

Queen Maxima, Outerwear, Queen Mathilde, Crown Princess Mette Marit

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Jimmy Choo Romy 85 Pumps in Navy Suede

Oct 1

Oct 1 Jimmy Choo Romy 85 Pumps in Navy Suede

Princess Eugenie, Shoes, Countess of Wessex, Queen Mathilde

Jimmy Choo Romy 100 Pumps in Navy Suede

Jun 26

Jun 26 Jimmy Choo Romy 100 Pumps in Navy Suede

Shoes, Princess Marie, Zara Phillips, Crown Princess Mary, Princess Tatiana