What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19Dec04

Topshop Floral-Print Drop-Waist Tiered Dress

May 27

May 27 Topshop Floral-Print Drop-Waist Tiered Dress

Princess Eugenie, Dresses

Miu Miu Silk Bow Court Shoes with Contrast Trim

Feb 17

Feb 17 Miu Miu Silk Bow Court Shoes with Contrast Trim

Princess Beatrice, Shoes

La Petite S Silk Tulle Evening Dress

Aug 28

Aug 28 La Petite S Silk Tulle Evening Dress

Princess Beatrice, Dresses

Chanel Tweed Wool Jacket

May 22

May 22 Chanel Tweed Wool Jacket

Princess Caroline, Outerwear