What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

August 13, 2026

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Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

All tagged 19Jun01

Jul 19

Jul 19 Engelbert Stockholm Gold Bracelet with Diamonds

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Queen Silvia, Accessories, Bracelet, Crown Princess Victoria

Aug 12

Aug 12 Kenzo Silk Floral Dress

Heaven

Zara Phillips, Dresses

Apr 3

Apr 3 Chanel Lambskin Diagonal Quilted Flap Bag

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Queen Silvia, Bags

Mar 11

Mar 11 Dolce & Gabbana Wool Silk Skirt

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Queen Silvia, Bottoms

Mar 11

Mar 11 Dolce & Gabbana Wool Silk Coat Dress

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Queen Silvia, Outerwear

May 23

May 23 Nina Ricci Beaded Ball Gown

Sarah Williams

Princess Madeleine, Gowns, Queen Silvia

Jul 1

Jul 1 Ann Taylor Embossed Leather Bag

Sarah Williams

Crown Princess Victoria, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 19 Engelbert Stockholm Gold Bracelet with Diamonds

Aug 12 Kenzo Silk Floral Dress

Apr 3 Chanel Lambskin Diagonal Quilted Flap Bag

Mar 11 Dolce & Gabbana Wool Silk Skirt

Mar 11 Dolce & Gabbana Wool Silk Coat Dress

May 23 Nina Ricci Beaded Ball Gown

Jul 1 Ann Taylor Embossed Leather Bag

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