What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 19Jun18-Bea2

Wilfred Free Richards Biker Jacket in Black Leather

Sep 25

Sep 25 Wilfred Free Richards Biker Jacket in Black Leather

Princess Beatrice, Outerwear

Pop & Suki Box Bag in Noir

Sep 25

Sep 25 Pop & Suki Box Bag in Noir

Princess Beatrice, Bags

Charlotte Olympia Disco Quintessential Sandals

Sep 25

Sep 25 Charlotte Olympia Disco Quintessential Sandals

Princess Beatrice, Shoes

Mary Katrantzou Talon Dress in Feather-Print

Sep 25

Sep 25 Mary Katrantzou Talon Dress in Feather-Print

Princess Beatrice, Dresses