What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 19Jun24-Bea

Roger Vivier Flower Strass Buckle Clutch in Pink Satin

Jun 19

Jun 19 Roger Vivier Flower Strass Buckle Clutch in Pink Satin

Princess Beatrice, Bags

Roger Vivier Flower Strass Buckle Pumps in Pink Satin

Jun 19

Jun 19 Roger Vivier Flower Strass Buckle Pumps in Pink Satin

Princess Beatrice, Shoes

Juliette Botterill Silk Blossom Headband

Jun 19

Jun 19 Juliette Botterill Silk Blossom Headband

Princess Beatrice, Hats

Zimmermann Matchmaker Floral Midi Dress in Coral Hibiscus

Jun 17

Jun 17 Zimmermann Matchmaker Floral Midi Dress in Coral Hibiscus

Countess of Wessex, Dresses, Princess Beatrice