What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

Featured

La Gazelle Cotswold Jacket

Countess of Wessex, Outerwear

La Gazelle Cotswold Jacket

Countess of Wessex, Outerwear

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Countess of Wessex, Outerwear

All tagged 19Jun25-Soph

Jane Taylor Pomona Hat in Sinamay with Veiling and Clovers

Jun 19

Jun 19 Jane Taylor Pomona Hat in Sinamay with Veiling and Clovers

Countess of Wessex, Hats

Suzannah Veronique Silk Tea Dress in Clover Floral

Jun 19

Jun 19 Suzannah Veronique Silk Tea Dress in Clover Floral

Countess of Wessex, Dresses

Radley London Small Liverpool Street Grab Bag in Chalk

May 20

May 20 Radley London Small Liverpool Street Grab Bag in Chalk

Countess of Wessex, Bags

G. Collins & Sons 5.20cts Platinum Three Row Diamond Hoop Earrings

Jun 20

Jun 20 G. Collins & Sons 5.20cts Platinum Three Row Diamond Hoop Earrings

Countess of Wessex, Accessories, Earrings