What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 19Mar12

Aquascutum Club Check Scarf

Jan 12

Jan 12 Aquascutum Club Check Scarf

Duchess of Cambridge, Accessories, Countess of Wessex

Episode Angel Pumps in Black Suede

Jul 4

Jul 4 Episode Angel Pumps in Black Suede

Duchess of Cambridge, Shoes

Reiss Trina Blue Sheath Dress

Jun 28

Jun 28 Reiss Trina Blue Sheath Dress

Duchess of Cambridge, Dresses

Stuart Weitzman Muse Clutch in Black Suede

Jun 18

Jun 18 Stuart Weitzman Muse Clutch in Black Suede

Bags, Duchess of Cambridge