What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 19Mar22-Bea

Vita Grace Samos Summer Day Dress

Apr 28

Apr 28 Vita Grace Samos Summer Day Dress

Princess Beatrice, Dresses

Anya Hindmarch Mini Postbox Bag in White/Navy

Jun 15

Jun 15 Anya Hindmarch Mini Postbox Bag in White/Navy

Princess Beatrice, Bags

Chanel Lambskin Ballerinas in Beige & Black

Jul 13

Jul 13 Chanel Lambskin Ballerinas in Beige & Black

Meghan Markle, Shoes, Queen Silvia, Princess Beatrice, Crown Princess Mary, Charlotte Casiraghi, Princess Astrid, Princess Isabella, Crown Princess Victoria