What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 19Mar25-Soph

Giulia Barela Drop Small Earrings

Feb 6

Feb 6 Giulia Barela Drop Small Earrings

Countess of Wessex, Earrings, Accessories

Beulah London Yahvi Midi Dress in Yellow

Jun 15

Jun 15 Beulah London Yahvi Midi Dress in Yellow

Countess of Wessex, Dresses

LK Bennett Maddox Wedges in Snakeskin

May 22

May 22 LK Bennett Maddox Wedges in Snakeskin

Countess of Wessex, Shoes

MaxMara Custodi Coat in Beige

Jun 16

Jun 16 MaxMara Custodi Coat in Beige

Countess of Wessex, Outerwear