What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19May26-Soph

Lexy London Amy Blouse in Blue Flower Lace

May 15

May 15 Lexy London Amy Blouse in Blue Flower Lace

Countess of Wessex, Tops

Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Apr 30

Apr 30 Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Countess of Wessex, Shoes

Victoria Beckham Patch Pocket Jacket in Bluebell

Mar 26

Mar 26 Victoria Beckham Patch Pocket Jacket in Bluebell

Countess of Wessex, Outerwear

Victoria Beckham Alina Trousers in Bluebell

Mar 26

Mar 26 Victoria Beckham Alina Trousers in Bluebell

Countess of Wessex, Bottoms

Sophie Habsburg Moneypenny Bag in Beige

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Beige

Countess of Wessex, Bags, Queen Maxima