What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 19Oct11

Lanvin Double Breasted Frayed Coat

Aug 26

Aug 26 Lanvin Double Breasted Frayed Coat

Crown Princess Mette Marit, Outerwear

Céline Cabas Tote in Black

Jul 28

Jul 28 Céline Cabas Tote in Black

Bags, Crown Princess Mette Marit

Ermanno Scervino Leather and Suede Lace Ankle Boots in Nude

Sep 6

Sep 6 Ermanno Scervino Leather and Suede Lace Ankle Boots in Nude

Crown Princess Mette Marit, Shoes

Prada Draped Knee-Length Dress in Plum

Dec 23

Dec 23 Prada Draped Knee-Length Dress in Plum

Crown Princess Mary, Dresses