What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 1Dec18

Peserico Straight Cropped Trousers in Navy

Dec 24

Dec 24 Peserico Straight Cropped Trousers in Navy

Princess Marie, Bottoms

Elie Saab Long-Sleeved Lace Dress in Antique Rose

May 17

May 17 Elie Saab Long-Sleeved Lace Dress in Antique Rose

Queen Maxima, Dresses, Crown Princess Victoria

Jimmy Choo Sophia 85 Pumps in Black Leather

Nov 18

Nov 18 Jimmy Choo Sophia 85 Pumps in Black Leather

Princess Charlene, Shoes

Baum und Pferdgarten Damara Coat in Plaid

Oct 1

Oct 1 Baum und Pferdgarten Damara Coat in Plaid

Princess Marie, Outerwear

Joseph Frida Block Heel Ankle Boots in Black

Sep 6

Sep 6 Joseph Frida Block Heel Ankle Boots in Black

Princess Marie, Shoes