What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 15, 2026

Belgian Royal Family attends King's Feast

November 15, 2026

On Sunday, Princess Astrid, Prince Lorenz, Prince Laurent, and Princess Claire celebrated the King’s Feast.

November 15, 2026

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Beatrice Casiraghi, Bottoms

Max Mara Studio Flared Jacquard Jersey Trousers in Camel

Beatrice Casiraghi, Bottoms

All tagged 1Feb11

Aug 30

Aug 30 Pied a Terre Atessa Mary Jane Heels in Black

Polka Popp

Princess Beatrice, Princess Eugenie, Shoes

Sep 2

Sep 2 Paule Ka Wool Cardigan

Sarah Williams

Princess Laurentien, Outerwear

Feb 11

Feb 11 Zara Double Breasted Checked Blazer

Heaven

Princess Marie, Outerwear

May 2

May 2 Anya Hindmarch Zip Around Continental Wallet

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Princess Beatrice, Princess Eugenie, Bags

Mar 12

Mar 12 Magrit Platform Pointed Pumps in Grey Suede

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Queen Letizia, Shoes

Nov 24

Nov 24 Felipe Varela Ruffle-Front Sheath Dress in Grey

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Nov 5 Burberry Textured Waist Wool Coat in Black

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Queen Letizia, Bottoms

Sep 10

Sep 10 Chanel Comète Earrings

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Queen Letizia, Earrings, Accessories

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 30 Pied a Terre Atessa Mary Jane Heels in Black

Sep 2 Paule Ka Wool Cardigan

Feb 11 Zara Double Breasted Checked Blazer

May 2 Anya Hindmarch Zip Around Continental Wallet

Mar 12 Magrit Platform Pointed Pumps in Grey Suede

Nov 24 Felipe Varela Ruffle-Front Sheath Dress in Grey

Nov 5 Burberry Textured Waist Wool Coat in Black

Sep 10 Chanel Comète Earrings

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