What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 1Feb13

Valentino Ruffle and Leather Accents Dress in Neutral

May 21

May 21 Valentino Ruffle and Leather Accents Dress in Neutral

Queen Maxima, Dresses

Bruuns Bazaar Lilian Dress in Navy

May 2

May 2 Bruuns Bazaar Lilian Dress in Navy

Crown Princess Mary, Dresses

Hugo Boss Croc-Embossed Leather Jacket in Blue

Apr 18

Apr 18 Hugo Boss Croc-Embossed Leather Jacket in Blue

Queen Letizia, Outerwear

Hugo Boss LE358 Croc-Embossed Leather Skirt in Blue

Oct 21

Oct 21 Hugo Boss LE358 Croc-Embossed Leather Skirt in Blue

Queen Letizia, Bottoms

LK Bennett Shilo Pumps in Black Patent Leather

Oct 14

Oct 14 LK Bennett Shilo Pumps in Black Patent Leather

Crown Princess Victoria, Shoes