What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 1Jun09

Giorgio Armani Floral Printed Dress

Mar 8

Mar 8 Giorgio Armani Floral Printed Dress

Grand Duchess Maria Teresa, Dresses

Giorgio Armani Dot Ruffled Blazer

Mar 28

Mar 28 Giorgio Armani Dot Ruffled Blazer

Grand Duchess Maria Teresa, Outerwear