What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

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Princess Alexandra Monaco, Dresses

All tagged 1Jun24

Natan Couture Amelie Long Sleeve Top in Pink Sequins

Mar 20

Mar 20 Natan Couture Amelie Long Sleeve Top in Pink Sequins

Queen Mathilde, Tops

Christian Dior D-Moi Pumps in Pink Moire

Apr 16

Apr 16 Christian Dior D-Moi Pumps in Pink Moire

Queen Mathilde, Shoes

Diane von Furstenberg Ziva Dress

Jul 22

Jul 22 Diane von Furstenberg Ziva Dress

Princess Eléonore, Dresses

Hugo Boss Koralie Bouclé Zip Jacket in Grey

May 25

May 25 Hugo Boss Koralie Bouclé Zip Jacket in Grey

Queen Letizia, Outerwear