What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 1Jun24

Natan Couture Amelie Long Sleeve Top in Pink Sequins

Mar 20

Mar 20 Natan Couture Amelie Long Sleeve Top in Pink Sequins

Queen Mathilde, Tops

Christian Dior D-Moi Pumps in Pink Moire

Apr 16

Apr 16 Christian Dior D-Moi Pumps in Pink Moire

Queen Mathilde, Shoes

Diane von Furstenberg Ziva Dress

Jul 22

Jul 22 Diane von Furstenberg Ziva Dress

Princess Eléonore, Dresses

Hugo Boss Koralie Bouclé Zip Jacket in Grey

May 25

May 25 Hugo Boss Koralie Bouclé Zip Jacket in Grey

Queen Letizia, Outerwear