What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 1Mar15

Felipe Varela Chevron Quilted Envelope Clutch in Black Leather

Mar 5

Mar 5 Felipe Varela Chevron Quilted Envelope Clutch in Black Leather

Queen Letizia, Bags

Magrit Pointy Patent Leather Pumps in Sand

Jun 18

Jun 18 Magrit Pointy Patent Leather Pumps in Sand

Queen Letizia, Shoes

Oky Coky Rachel Dress

Jan 14

Jan 14 Oky Coky Rachel Dress

Queen Letizia, Dresses

J Lindeberg Watson Ski Pants

Oct 5

Oct 5 J Lindeberg Watson Ski Pants

Crown Princess Victoria, Bottoms