What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 20Aug17

Dodo Precious Moon Charm in Rose Gold

Mar 3

Mar 3 Dodo Precious Moon Charm in Rose Gold

Princess Marie, Accessories, Bracelet

Dodo Precious Star Charm in White Gold

Mar 3

Mar 3 Dodo Precious Star Charm in White Gold

Princess Marie, Accessories, Bracelet

Dodo Granelli Bracelet in Black

Mar 3

Mar 3 Dodo Granelli Bracelet in Black

Princess Marie, Accessories, Bracelet

Lock & Co Tiffany Drop-Brim Hat in Navy

May 4

May 4 Lock & Co Tiffany Drop-Brim Hat in Navy

Duchess of Cambridge, Hats

Escada Geometric Print Blazer

May 26

May 26 Escada Geometric Print Blazer

Queen Silvia, Outerwear

Escada Geometric Print Silk Dress

May 26

May 26 Escada Geometric Print Silk Dress

Dresses, Queen Silvia

Rolex Datejust Watch in Silver & Rose Gold

Feb 27

Feb 27 Rolex Datejust Watch in Silver & Rose Gold

Princess Marie, Accessories, Watches

Yves Saint Laurent Animal Print Silk Embellished Dress

Nov 23

Nov 23 Yves Saint Laurent Animal Print Silk Embellished Dress

Princess Marie, Dresses

Reiss Lucille Coat in Navy

Nov 5

Nov 5 Reiss Lucille Coat in Navy

Zara Phillips, Outerwear

Carolina Herrera Astrud Clutch in Black Leather

Oct 23

Oct 23 Carolina Herrera Astrud Clutch in Black Leather

Queen Letizia, Bags

LK Bennett Addison Dress

Jul 3

Jul 3 LK Bennett Addison Dress

Duchess of Cambridge, Dresses

Hobbs Celeste Coat

Jun 30

Jun 30 Hobbs Celeste Coat

Duchess of Cambridge, Outerwear