What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 20Aug20

& Other Stories Leather Belt

Aug 21

Aug 21 & Other Stories Leather Belt

Crown Princess Mary, Accessories

Essentiel Antwerp Shitayay Embellished Collar Shirt

Oct 10

Oct 10 Essentiel Antwerp Shitayay Embellished Collar Shirt

Princess Laurentien, Tops

Alexandré de Paris Chandelier Clip

Sep 4

Sep 4 Alexandré de Paris Chandelier Clip

Crown Princess Victoria, Hats

Michael Kors Tulip Chiffon Shirt Dress

Nov 12

Nov 12 Michael Kors Tulip Chiffon Shirt Dress

Crown Princess Mary, Dresses