What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 20Feb16

Bottega Veneta Oversized Cashmere Coat in Black

Mar 20

Mar 20 Bottega Veneta Oversized Cashmere Coat in Black

Grand Duchess Maria Teresa, Outerwear

Chloé Satin Shift Dress in Emerald Green

Apr 15

Apr 15 Chloé Satin Shift Dress in Emerald Green

Princess Eugenie, Dresses

Zara Combined High Heel Strappy Shoes

Feb 26

Feb 26 Zara Combined High Heel Strappy Shoes

Princess Eugenie, Shoes