What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Mirto Tweed Jacket

Queen Letizia, Outerwear

Mirto Tweed Jacket

Queen Letizia, Outerwear

Queen Letizia, Outerwear

All tagged 20Feb22-Eug

Max Mara Emma Double-Breasted Coat in Camel

Dec 5

Dec 5 Max Mara Emma Double-Breasted Coat in Camel

Princess Eugenie, Outerwear

Claudie Pierlot Romilly Dress in Floral Print

Sep 4

Sep 4 Claudie Pierlot Romilly Dress in Floral Print

Princess Eugenie, Dresses